Hi there, I’m Erika! Thanks for stopping by 👋🏻

My first job in product marketing introduced me to the world of UX, and I was immediately hooked. While I always enjoyed stringing together the right words, something about designing seamless, intuitive experiences grabbed my curiosity. It wasn’t long before I packed my bags, moved to NYC, and threw myself into a UX certification program to turn this spark into a full-on career.

Seven-plus years and a couple of cross-country moves later, I’ve built a rewarding career in what has become a major passion of mine. I’ve had the chance to work across logistics, adtech, and marketing communications, shaping user-friendly designs for high-impact projects and getting creative in industries that keep me learning and engaged.

Outside of work, you’ll usually find me at the beach, playing fetch with my dog Josie, on a food quest through NYC’s amazing restaurant scene, or planning my next adventure somewhere new.

Reach out to say hi!

erikamfriend@gmail.com

https://www.linkedin.com/in/erikafriend/